VSChandravanshi.in
Home About Expertise Results Experience Projects Services Education Contact

Hello, I'm

Vinay Kumar Singh

Performance Marketing, SEO & Web Development Lead

13+ years in Performance Marketing, SEO, B2B SaaS, Lead Generation, CRO & Web Development
Connect on LinkedIn Contact Me
Vinay Kumar Singh, Performance Marketing, SEO and Web Development Lead
Vinay Kumar Singh - Performance Marketing, SEO and Web Development Lead

About Me

13+ Years of Hands-On Digital Experience

I'm Vinay Kumar Singh, a Performance Marketing, SEO & Web Development Lead with 13+ years of experience working across B2B SaaS, EdTech, Healthcare and technology-driven businesses.

Currently leading Performance Marketing and SEO at VeSure Technologies, managing paid-media campaigns, SEO, AEO, GEO, lead generation, content strategy, CRO, landing-page optimization, social media and marketing automation.

Previously led SEO & PPC at MADE EASY, managing a ₹58+ lakh annual paid-media budget, generating 501K+ clicks, 13.3K+ conversions and 5,000+ monthly leads, while driving 35+ lakh annual organic traffic across 6+ websites. My technical background includes PHP, MySQL, HTML, CSS, JavaScript, Bootstrap, WordPress, Drupal and Magento.

View My Experience

Core Expertise

Performance Marketing, SEO & Digital Growth

Hands-on experience across acquisition, organic growth, content, analytics, automation and web development.

Performance Marketing

  • ✔️ Google Ads: Search, Display, Performance Max & YouTube
  • ✔️ Meta Ads and lead-generation funnels
  • ✔️ LinkedIn Ads and audience strategy
  • ✔️ Demand generation and lead acquisition
  • ✔️ Budget management and performance analysis
  • ✔️ Landing-page optimization and CRO

SEO & Search

  • ✔️ Technical, On-Page and Off-Page SEO
  • ✔️ SEO strategy and keyword research
  • ✔️ Content planning and optimization
  • ✔️ Answer Engine Optimization (AEO)
  • ✔️ Generative Engine Optimization (GEO)
  • ✔️ E-E-A-T-focused content and SEO execution

Growth, Content & Analytics

  • ✔️ B2B SaaS marketing
  • ✔️ Lead generation and funnel strategy
  • ✔️ Marketing automation and follow-up workflows
  • ✔️ GA4 and Google Search Console
  • ✔️ Reporting and performance analysis
  • ✔️ Social media and content strategy
  • ✔️ Team leadership and mentoring

Web Development

  • ✔️ PHP and MySQL
  • ✔️ HTML5, CSS3, JavaScript and Bootstrap
  • ✔️ WordPress, Drupal and Magento
  • ✔️ cPanel and hosting management
  • ✔️ SEO-friendly website and landing-page development

AI-Assisted Marketing

  • ✔️ ChatGPT and Claude.ai
  • ✔️ AI-assisted content research and planning
  • ✔️ Prompt writing and marketing workflows
  • ✔️ AI-assisted SEO research and content optimization
  • ✔️ Canva Pro, Photoshop and creative workflows

Selected Results

Marketing Experience Backed by Measurable Outcomes

Selected performance figures from my professional experience, based on the results documented in my resume.

₹58L+

Annual paid-media budget managed at MADE EASY

501K+

Clicks generated in 2025

13.3K+

Conversions generated in 2025

35L+

Annual organic traffic across 6+ websites

5,000+

Monthly leads delivered at MADE EASY

~20%

Conversion-rate improvement through landing-page optimization and automation

What I Do

Digital Marketing & Growth Services

Performance Marketing

Plan, manage and optimize paid acquisition across Google Ads, Meta Ads and LinkedIn Ads, with a focus on lead quality, funnel performance and measurable business outcomes.

SEO & Organic Growth

Build practical SEO strategies covering technical SEO, on-page optimization, content, keyword strategy, AEO, GEO and E-E-A-T-focused execution.

B2B SaaS Lead Generation

Develop acquisition and lead-generation systems for B2B products, connecting paid media, organic search, landing pages, follow-up workflows and reporting.

Landing Pages & Web Development

Develop and optimize SEO-friendly landing pages and websites using PHP, MySQL, HTML, CSS, JavaScript and CMS platforms such as WordPress, Drupal and Magento.

Career Journey

Professional Experience

May 2026 – Present

Performance Marketing Management & SEO Lead

VeSure Technologies Private Limited

  • Manage Performance Marketing and SEO strategy across VeSure's B2B SaaS products, including POS, HRMS, HIS, LMS, AMS and VeSync WhatsApp Business API, as well as sister brands Gubbins and GreenTechITS, focusing on acquisition, organic growth and lead generation.
  • Manage approximately ₹1 lakh monthly paid-media budget across Meta Ads and other acquisition channels, optimizing for lead quality and campaign efficiency.
  • Plan, launch, and optimize campaigns across Google, Meta, YouTube, LinkedIn and free lead-generation sources to generate leads.
  • Lead technical SEO, AEO, GEO, keyword strategy, content planning, product-page and landing-page optimization, and E-E-A-T-focused content to improve organic visibility.
  • Drive content and lead social media strategy across LinkedIn, Instagram, Facebook and X to support brand positioning and demand generation.
  • Build scalable marketing workflows, reporting systems, AI-assisted resources and lead prospecting systems to improve marketing efficiency.
Feb 2018 – Apr 2026

Senior SEO Team Lead & PPC Executive

MADE EASY Education Pvt. Ltd.

  • Led integrated SEO and Paid-Media Strategy across MADE EASY platforms aligned with admissions and revenue targets.
  • Managed ₹58+ lakh annual paid-media budget across Google Ads and Meta Ads, generating 501K+ clicks and 13.3K+ conversions in 2025 at an average CPC of ₹11.67.
  • Delivered 5,000+ monthly leads and improved conversion rate by 20% through landing-page optimization and automated WhatsApp/Email/SMS follow-ups.
  • Drove SEO across multiple domains contributing to 35+ lakh annual organic traffic and coordinated with web teams to fix technical SEO issues.
  • Mentored SEO team members and content writers to boost content quality and search performance.
May 2018 – Apr 2020

SEO Executive cum Web Developer

MADE EASY Publications

  • Executed On-Page, Off-Page and Technical SEO across MADE EASY websites and managed WordPress platforms.
  • Handled cPanel hosting, server configuration, updates, backups and routine website maintenance to ensure uptime and performance.
  • Implemented content structuring and technical SEO enhancements to improve search visibility.
Nov 2017 – Mar 2018

SEO Executive

IK Sharma & Company

  • Developed and managed a WordPress CMS news portal with SEO and performance optimizations to improve search visibility and site stability.
Feb 2017 – Oct 2017

Web Developer cum SEO Executive

HTC Sports Pvt. Ltd.

  • Built htcsports.org using Core PHP and implemented SEO best practices to improve search visibility and website performance.
Apr 2015 – Jan 2017

Web Developer Executive

By Adab Private Limited

  • Developed byadab.com on Magento CMS, handled on-page SEO and product data management to improve online presence.
  • Supported digital marketing initiatives to boost traffic and conversions.
May 2013 – Mar 2015

Content Writer cum Web Developer

JK System Pvt. Ltd.

  • Created and managed website content for healthcare projects and built/maintained jkhealthworld.com on Drupal CMS.
  • Handled web development, database management, WHM/cPanel tasks and supervised project work.

Selected Work

SEO, Web Development & Marketing Projects

  • All
  • SEO
  • Web Development
  • Landing Pages
MADE EASY SEO project

SEO Strategy – madeeasy.in

+
MADE EASY blog development project

Blog Development – blog.madeeasy.in

+
MADE EASY landing page project

20+ Landing Pages for PPC Campaigns

+
MADE EASY study platform project

Study Platform – study.madeeasy.in

+
HTC Sports Core PHP website

htcsports.org – Core PHP Development

+
ByAdab Magento development project

Magento Development – ByAdab.com

+

Education & Training

Academic Background & Technical Training

Formal education supported by practical training and more than 13 years of professional experience.

B.A. (Programme)

University of Delhi, 2012

Diploma in Computer Application

DCA training supporting my foundation in computer applications and digital technologies.

PHP

Practical web-development experience using PHP, including Core PHP website development.

Technical & Marketing Stack: GA4, Google Search Console, Google Ads, Meta Ads, LinkedIn Ads, PHP, MySQL, HTML5, CSS3, JavaScript, Bootstrap, WordPress, Drupal, Magento, cPanel, ChatGPT, Claude AI, Gemini Pro, Canva and Photoshop.

Let's Connect

Discuss Your Digital Growth Goals

For performance marketing, SEO, B2B lead generation, CRO, content strategy or web-development requirements, get in touch.

Vinay Kumar Singh

Performance Marketing, SEO & Web Development Lead

New Delhi, India

Vinay Kumar Singh

New Delhi, India

+91 9910998401

vschandravanshiseo@gmail.com

© vschandravanshi.in, All Rights Reserved